Zicam relaunched their (highly controversial) nasal swabs and as the AOR, my agency was responsible for the entire launch campaign.
I worked together with the Creative Director to come up with the big idea, a 360 campaign that played on the sound the product makes when you open it – Get over your cold with a snap. This idea played out across TV, digital and social media. As the ACD, I was deeply involved in every phase of this campaign from concepting, to art directing and production.
The product launch went very well, and this work won a Telly and a Summit award.