ZICAM - Product launch campaign

In the crowded cold remedy market, how do you drive huge sales with a small budget? You make a lot of noise! And that’s just what we did. Our “With A Snap” TV leveraged the product’s unique sound as an unmistakable attention-getter with strong recall. As the center piece of our campaign it was supported by a combination of digital, social, and print that proved just as infectious. Helping Zicam increase sales and grow the brand. We also won a few awards along the way. This work won a Telly and Summit award

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