ZICAM - Influencer activation

In this social and digital campaign we partnered with yoga influencer Katherine Budig to amplify our message and gain a larger share of voice. Collaborative, hyper-targeted and real, this content series of 12 videos was pushed out through multiple social channels and supported by digital banners and a media tie in with Self.com, hosting our pre roll executions, to help create a movement of loyalists - ready to "Live Life Totally In." This work won a Telly Award.

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