Zicam wanted to make some noise about a new product launch but didn’t want to spend a lot of money doing it. A publisher/influencer partnership was the way to go. We determined that Self Magazine had the right audience and Kathryn Budig, a yoga and lifestyle influencer had the most engaged following.
We created a series of 12 videos, released across the social channels of all the players in this partnership, which illustrated how Kathryn lived life “Totally In” and how our product helped her do that.
My role was to concept the ideas for each of the videos, help direct the production team during the shoot, and art direct the videos in post production.
The client got a successful product launch and we won a Telly award for our efforts.