Some of my favorite work comes from unexpected clients. This was a pro-bono project that the agency was doing TV spots for. Digital was an afterthought to the general creative team so they didn’t expect what was coming.
The mission was to prove to parents that kids were abusing prescription drugs found in their own homes. The idea I came up with was to hack into the Twitter API and every time a slang term for prescription drugs was tweeted, it would scrape the post and display it while also dropping a handful of pills onto an ever-growing pile.
I came up with the idea and worked with developers to bring it to life. The idea blew the client away and drew more attention than the TV spots.