Apparently, it’s impossible to take a bad picture in Montana. Every photo you come across is a breathtaking natural wonder or someone having an amazing outdoor experience.
We decided to use this to our client's advantage by creating a social campaign encouraging people to tag their Montana photos with #MontanaMoment. We then curated the best photos and fed them into a Tumblr, along with tips and information from the people who know Montana best - the locals. We even automatically entered anyone who used the hashtag into a sweepstakes to sweeten the deal.