MONTANA OFFICE OF TOURISM - #MontanaMoments Campaign
Apparently, it’s impossible to take a bad picture in Montana. A simple search reveals a wealth of beautiful Montana scenes. The trick is knowing where to go to get the best views. This led me to come up with the idea of linking tourists to the people who know the state best – the people who live there.
I developed a social media campaign that tapped the knowledge of Montana locals. We reached out to local business owners, guides, and influencers and got them to give tips on their favorite outdoor places to visit. We encouraged visitors to tag their pics with #MontanaMoments and aggregated the shots to create a stunning library of images that helped even more people find their perfect piece of Montana.
This campaign resulted in thousands of engagements and a great collection of photos for the client.