HELUVA GOOD! - Turning a dip into a brand

Heluva Good makes dips. We felt they could also make it as a brand and our “Fun’s Gotta Eat” campaign helped them get there. By replacing their “freshest ingredients” claims with the promise of fun food and fun times we gave them a tone of voice and distinct look and feel that better connected with their target. These quirky videos from their website are just one of many great examples of how we helped them put the fun in food.


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