I helped develop a new, quirky brand voice for Heluva Good! The strategy was to avoid talking about flavor and ingredients like everyone else in the category. We wanted to simply put the fun back into food.
This example is a rotating set of parallax style videos for the client’s website. I developed the scenarios, chose the photographer and helped bring this idea to life from casting, to guiding the shoot, animation and production for the web.
This rebranding effort helped the client achieve record sales and defend against a competitor that was making inroads into its territory.