Emotion in slow-motion is the theme of this social video campaign.
Seeing someone’s emotions change in extreme slow motion is an eye-catching way to illustrate how people react the first time they see their favorite shows in 4K.
I concepted 4 different executions for social videos and guided them through production. From cleverly mapping different types of 4k content to different feelings, to working with the director to capture the right emotions, and directing the post production teams during editing, I was a creative lead throughout the entire process.
This work was intended to convince people to sign up for DTV 4K service and the results exceeded our projections.