Project 12 was a limited run of twelve unique Beer recipes created by all twelve Budweiser Brewmasters. The only rules were to honor the spirit of Bud and the location of each brewery. To support the launch we created a branded Tumblr that told the story of Project 12 and provided a constant stream of content, including American Makers, a photo essay series that identifies the next generation of great American craftsmen.
One photo essay focused on an up-and-coming surfboard shaper.
Another photo essay featured an audio engineer at Moog.
A film set designer was the focus of another photo essay